File Size: 1314 KB
Print Length: 156 pages
Publisher: Ron Sheetz; 1 edition (January 17, 2015)
Publication Date: January 17, 2015
Ron made this book very specific to the dental occupation. But I've used several of Ron's idea on referral marketing to help build my consulting business. And I think these ideas could be used in any business where you provide a service to clients. At 156 web pages, Ron has stripped away the non essentials, and immediately got to the meats of how to use the single most profitable traffic generation at your disposal.. referrals and testimonials from happy clients/patients.
He generously provides you every key you need;
Exactly what it takes to create a great patient report.
Ways to get the right kind of review and testimonial, that brings in the most new patients. (This is how most testimonials fail, I find)
How one can use these testimonials in your dental practice.
Using testimonials and referrals as a key part of a perpetual marketing system.
And i also can tell you from experience, that the clients that come from referrals... give you the most referrals.
I've read several books on referral marketing, and i also use what I learn. That one provides the best system for dentists, and could be used in other professional practices., I run a tiny green screen video studio and do a lot of client testimonials. This book was FANTASTIC. The ideas work, plain and simple. We progress footage and the end product due to these strategies. Exactly what I wanted out of this resource. Part of me hopes it's kept a secret!, Ron's the master when it comes to testimonials. I avoid take a step in my video clip marketing without him., Although this book is written to help dental practices, in reality, the dialogue and approaches laid out there apply to any licensed service business thinking about using the power of connecting new potential prospects to a person's happiest existing customers via video and online reviews.
Enough detail is provided to delegate and systematize the " best practices" presented so that some written or video testimonials are captured methodically and regularly in different practice. The reader, who is probably a business owner, will quickly realize that they either need to enable appropriate team members to take up this important component of a successful bricks and mortar business in the information era OR to get serious about outsourcing this repetitive task and also to do so fast.
If all of that wasn't enough for practice owners to finally be in the know on this important and mostly overlooked side of the business, the preface only is worth the cost of the book and should be mandatory reading for each licensed service professional!
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