File Size: 900 KB
Print Length: 160 pages
Publisher: McGraw-Hill Education; 2 edition (April 5, 2006)
Publication Date: April 5, 2006
For example, say you require to eliminate customer balking and justify a high price. There is really a category for " Justifying A High Price, " how about that? Together with words and phrases like:
" _____may cost more, but it's worth it. "
" Isn't it better to spend a little more now, rather than a lot more later? "
" Pays off for itself many times over. "
" A ______ you'll certainly be proud to own. "
" Each distinguished home should have __________"
And many of words such as " Unique, Heirloom-Quality, Handcrafted, Superior".... you get the idea. There is categories for Fresh, Healthy, Healthful, Money-Making, Security, Relaxing.... whatever descriptive words you might need for your particular business.
If you have experienced frustration at communicating the value of your product/service to clients, BUY THIS GUIDE. Your business and your children's school fund will thank you., Just need a list of different words that will assist your marketing more colorful. This is it. A big directory of words divided upward by the characteristics you need to get across. Don't expect any rationale. This is merely a huge list of words. Thus for some people, that might lower it to 1-3 celebrities. But, I appreciate what the " author" has done here. My only complaint is he doesn't say anything to back again up his claims why these words sell more than other words., This book was recommended to myself by one of the women in a online handmade seller group that I actually belong to. Online retailers constently struggle with writing powerful, catchy product explanations and headlines and this book gives you lots of ideas to use. I'm slowly working through my listings and updating them which will with any luck , increase my sales.
Highly recommend., a few of the words/phrases recommended are unbelievably routine, that it's surprising they made it onto an e book that sells for money. does contain occasional gems but nothing to that savvy marketers havent seen before. if used as a " thesaurus for marketers", then it gets incredibly boring to go through entire list of clear fillers simply to find one phrase or word that works., Practical. Table of contents without spilling organized so that you can navigate to words based on what if you're looking to write and talk about. This book bullet-points 50+ words for every single category with increased words for popular categories, like promoting and persuasion. Great research book to improve your business vocabulary., This really is so worth the price. It makes blah into fabulous. I have obtained a million new ideas just looking at the pages. It helps myself to get unstuck and think in new instructions., Finally, an e book that gets straight to the point without beating around the rose bush. I always thought of myself as a quite decent writer, but since someone who normally only produces blog entries I found it hard to actually market a product using descriptive words. After looking around on Amazon, I made up my mind and obtained " Words that Sell". As an intern in the marketing department, after utilizing a few carefully chosen words I ended upward wowing my boss and increasing our newsletter tremendously. As someone who is preparing to enter the marketing/advertising field, this book has proved to be an enormous resource, packed with descriptive words that can be used in a variety of situations.
Here's an example: Instead of saying, " new" why not try, " revolutionary" or " groundbreaking". I love it!, The particular book starts with a chapter with helpful answers about copywriting. After that it's a very long list of words divided by chapters based on what's the purpose of your writing. I didn't browse the list completely, but Let me surely come back to it as needed
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