This a scholarly but very readable survey of systems and their foundations, with broad scope and humble depth. As a technologist and entrepreneur I found this a very good way to quickly grasp the breadth of systems and the transformations they cause. If you want a good Platforms 101, you won't be disappointed. This book orients you. If you want implementation details, you'll need to look in other places. There are many program foundations to choose from., In the Information Age group, data is key to every aspect of business interaction. Connecting platform users and faciltitating match-making between producers and consumers will revolutionize the global economy as we know it and this book details how it all is happening right now with more to come in the foreseeable future., Disruptive technology and Innovation will continue to affect our pondering and discoveries going forward in the 21st Century. Typically the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker. Mister Drucker said it well and Sangeet Choudary, Geoffrey Parker, and marshall Van Alstyne have provided all of us with a great roadmap and historical context to learn the lessons that will serve us well into the balance of the 21st Century., We all see the planet changing fast impacting our life however we do not see what is behind, how it is changing, why is changing. The book gives you a clear understand of it. I recommend to all company leaders to read and understand the revolution. Perhaps your business is already in danger to be disrupted however, you have not realized yet. If you choose, it can be late!, This book was very important in helping our strategy team find a goal and language. It really helped our thinking stay based. We did develop the concepts but that is expected. I would recommend the book to anyone really trying to understand what a " platform" is as being identified by the digital economy and the impact to value chain based business models., Good primer if your brand-new to this subject. Overall I added to my base of knowledge of the power of network markets and how companies have leverage this framework in the past. Recommended., I am totally intrigued by the platform business model. There are so many examples of the "scalability" and expansion of this model to create massive value for the creator. This model is rapidly disrupting industrial sectors., Very interesting. Not too technical (although is does have a lot of deep tech stuff for individuals who want it). This book shows the reader how to see the world ahead in a complete new way! Great read.
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